Granbury KIA

Like many of the official Kia commercials, they use both humor and the sponsored NBA team to promote their vehicles. In this particular advertisement ,”Shoe Store” promoting the 2017 Kia Optima, it uses both of those expected strategies. It starts off with a normal guy sitting in a shoe store waiting to try some shoes on. When the worker comes out and gives him his shoes, it is clear that the size he request, size 19, is way bigger than his actual shoe size. The worker questions if he would like a smaller size and he thoroughly objects, almost acting insulted as if she was crazy. He puts she shoes on you see that the shoes are extremely massive compared to his regular shoe size, but he is determined to wear them. The slogan for Kia commercials for while has been, “Just because you drive the official vehicle of the NBA doesn’t mean you an official NBA player.” As the video suggests, the main guy believes if he drives the 2017 Kia Optima like an NBA player, he can wear size 19 shoes ...

Kia is known for making comedic commercials to advertise their advanced and sophisticated vehicles. A couple of months ago, Kia released a commercial promoting the 2017 Kia Optima. If you haven’t yet seen it, the commercial is humorous while also encouraging a competitive-like energy. It starts off with a regular guy heading to work for a meeting in his new Kia Optima. When he gets out of the car, he puts on headphones and acts as if he is about to play in a basketball game—making dramatic entrances and saying “let’s go!” The whole video is suppose to imply that, “just because you drive the official vehicle of the NBA, doesn’t make you an official NBA player.” This funny Kia commercial is a light-hearted and fun way to show off the 2017 Kia Optima on relatable level.