Like many of the official Kia commercials, they use both humor and the sponsored NBA team to promote their vehicles. In this particular advertisement ,”Shoe Store” promoting the 2017 Kia Optima, it uses both of those expected strategies. It starts off with a normal guy sitting in a shoe store waiting to try some shoes on. When the worker comes out and gives him his shoes, it is clear that the size he request, size 19, is way bigger than his actual shoe size. The worker questions if he would like a smaller size and he thoroughly objects, almost acting insulted as if she was crazy. He puts she shoes on you see that the shoes are extremely massive compared to his regular shoe size, but he is determined to wear them. The slogan for Kia commercials for while has been, “Just because you drive the official vehicle of the NBA doesn’t mean you an official NBA player.” As the video suggests, the main guy believes if he drives the 2017 Kia Optima like an NBA player, he can wear size 19 shoes like them, and play basketball like them. Kia always does an excellent job at giving us a good, quick laugh while also promoting their vehicles.
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