Wednesday, October 25, 2017

2018 Kia Rio "The Small Car That Can Do Big Things" Commercial



In the new Kia commercial "The Small Car That Can Do Big Things" Starring the 2018 Kia Rio, Kia creates a fun, thrilling advertisement with the sounds of music throughout. The commercial starts off with camera shots of different angles of the all-new Rio. There is a whole camera crew present and the musicians begin to play music using the vehicle as their instrument. They are shooting a music video on top of a parking garage with the city in the background which sets a beautiful scene. The song is upbeat and it is interesting to see how the musicians use different parts of the Rio to create a well formed, exciting song. The commercial ends once the song is over with the words "Small Can Do Big Things" across the screen as the musicians rush off the set. Kia did a great job showcasing the real innovation and creativity of the all new 2018 Kia Rio in this unique and exciting commercial.

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