Kia has outdone itself with a very intriguing advertisement promoting the 2017 Kia Cazenda. If you haven’t yet seen this commercial, the main point Kia is trying to prove is that the 2017 Cazenda is an all new luxury vehicle that is no different than Mercedes, Lexus, BMW, or any other luxury, high-end cars. To prove this, Kia met with luxury car excerpts to test them. They started with blind folding each individual expert to have them guess which vehicle they were in by feeling around. When it was the 2017 Kia Cadenza’s turn, experts were taken back, unfamiliar with the vehicle, but guessed luxury anyway. After taking the Cadenza for a spin, still unfamiliar with the car brand, it was finally revealed that they were driving the 2017 Kia Cadenza. Each expert was shocked by this and commented on how Kia can, “play with the big boys” referring to other luxury vehicles. This commercial stands out because it shows people’s true reaction toward the 2017 Kia Cadenza and how it has transformed itself into a high end, luxury vehicle.
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