Kia Motors America expects to increase the number of “green” vehicles with alternative powertrains that it offers in North America from four models to 11 models by 2020.
Michael Sprague, KMA chief operating officer, said the line-up of 11 new green vehicles will include hybrids, plug-in hybrids and battery-electric vehicles.
Kia’s newest green vehicle, the hybrid 2018 Kia Niro, which is starring in a spot on the upcoming telecast of the Super Bowl this month even as the company builds up the inventories of the new vehicle.
The Niro was designed as a global vehicle around architecture engineered from the ground up with an alternative powertrain and is part of Kia’s strategy to boost fuel economy and reduce carbon emissions, according to Kia officials. It was designed as a stylish compact, crossover vehicle that will appeal to consumers in North America, Europe and China.
Sprague, KMA chief operating officer, noted the regulations in not only the U.S. but in China and Europe where the controls on carbon dioxide emissions are becoming much tougher are pushing manufacturers to adopt alternative power trains. “The market may not be clear but it’s the way of the world,” he said.
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