No Surprise Here

Kia is finally getting the recognition it has deserved for a long time now.  Certain awards have always gone to certain vehicles with high name recognition due to decades of existence.  Those days are over.

The auto industry experienced a seismic shift this month when J.D. Power announced that for the first time in 27 years a non-premium brand ranked highest in its annual Initial Quality Study. When the dust settled, the nameplate that managed to unseat the reigning IQS champion for three years running, and take the top spot was upstart Kia Motors.

The study, now in its 30th year, examines problems experienced by vehicle owners during the first 90 days of ownership, and marks a massive win for Kia, a brand that has rapidly transformed into a recognized leader in design, technology and craftsmanship.

With an award-winning lineup spanning from subcompact cars to luxury vehicles, Kia’s rise to the top was driven by best-in-class quality rankings for the popular Sportage small SUV and Soul compact multi-purpose vehicle, while Forte and Sorento placed second, and the Rio placed third in their respective segments. And the brand’s historic performance does not come completely out of the blue.

Kia has placed in J.D. Power’s top 10 since 2013, and nabbed the second overall spot in last year’s IQS survey, pulling ahead of all non-premium rivals for the first time. Still, Kia owners reporting fewer issues with their vehicles within the first 90 days of ownership than all other car and truck brands in the U.S.—including German and Japanese makes—sent a shockwave throughout the industry.

Come see why at Van Griffith Kia 4301 Hwy 377 E Granbury, TX or give us a call at 817-573-0400 today!