2016 Kia Optima LX

The midsize sedan segment is filled with sedans so renowned that they need no introduction. Camry. Accord. Fusion. Even though the Kia Optima has been on sale in the United States since 2001, it only recently elevated itself from the bargain basement to become a serious competitor. Kicking off a new generation, the 2016 Kia Optima raises the bar set by its esteemed predecessor, a car that helped shift the perception of the brand over the last half-decade.

The redesigned 2016 Kia Optima maintains the previous generation's stylish looks, with just a few updates to the front and rear.

One thing that hasn't changed much for 2016 is the Optima's exterior styling. Slightly longer, wider and taller than the car it replaces, this Kia is still a head-turner, but you'll need to take a hard look to notice the subtle differences. Underneath the skin is another story. High-strength steel is used extensively in the chassis, which Kia says makes for better structural rigidity, handling and high-speed stability. In addition to the carryover 2.4-liter base engine, a turbocharged 1.6-liter engine is now available that promises better performance and fuel economy. The optional 2.0-liter turbo actually gets less power and torque this time around, but it's still the sporty choice in the lineup.
Even as it inches toward the standard-bearers in this segment in terms of price, the Optima is still a great choice for value. The base Optima LX already comes with a nice selection of convenience items, while fancier configurations offer features that are uncommon at this level, including adaptive cruise control, automatic emergency braking, quilted leather upholstery, a panoramic sunroof and a 360-degree parking camera. Such premium content would be more expected in the Optima's big brother, the Cadenza, but it's a clear differentiator in the context of other family sedans.
The midsize sedan segment is not wanting for worthy competitors to the 2016 Kia Optima. The 2016 Honda Accord is thoroughly refreshed for this year, boasting bold new styling and Honda's usual powertrain excellence. The 2016 Mazda 6 is stylish and fun to drive, but those who find its 2.5-liter engine lacking in oomph don't get the choice for a more powerful motor. The 2016 Toyota Camry is a little more vanilla, but its reputation for reliability is unmatched. You could also check out the Optima's closely related cousin, the well-rounded 2016 Hyundai Sonata. However, the 2016 Optima — with its blend of performance, style and value — is right in the mix with today's elite midsize family sedans.