The 2012 Kia Rio subcompact has won awards from design competitions in the U.S. and Germany, including an IDEA Design Award in the Transportation category and a hRed Dot Design award.
According to a release, the IDEA Award is a design award organized by the Industrial Design Society of America (IDSA). The 2012 Red Dot Design awards are held by the Design Centre of North Rhine-Westphalia in Germany."Since its introduction, the Rio's striking looks inside-and-out has attracted new customers to the Kia brand with a standout combination of style, performance and modern amenities that consumers are looking for," said Michael Sprague, EVP of marketing & communications, KMA. "The new Rio is the latest vehicle to emerge from Kia's design-led transformation and represents the collaborative work of our global network of design centers in Seoul, Frankfurt and Irvine, California under the direction of chief designer Peter Schreyer." Kia Motors America is the marketing and distribution arm of auto maker Kia Motors Corp. based in Seoul, South Korea.
Courtesy of TMCnews
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