In an automotive first, Kia Motors America (KMA) and music-loving Facebook users are creating a one-of-a-kind online playlist, titled "Kia Rio Windows Down," through Spotify, the award-winning digital music service that embraces sharing music and hearing tracks instantly by hitting play on any music post or posting tracks on Facebook and Twitter. Since the submission period began on the Kia Rio Facebook page in February, more than 1,100 songs have been submitted for inclusion on the playlist on Spotify, with song selections totaling 15 hours of music and an average of 24 minutes of time spent per user listening to the playlist, which provides an environment for users to listen, discover, and share the unique playlist with their friends. To create the perfect playlist for a joyride in the all-new Kia Rio subcompact, songs from Spotify's library of more than 15 million tracks can be submitted for the playlist until April 15, and will remain on the Spotify platform indefinitely.
"From our 'Share Some Soul' ad featuring LMFAO's 'Party Rock Anthem' to Motley Crue belting out 'Kickstart My Heart' in last month's Super Bowl commercial, music plays an important role in Kia's marketing efforts and being the first in the auto industry to partner with Spotify continues that trend," said Michael Sprague, vice president, marketing & communications, KMA. "Spotify is an innovative music service, and aligning with a new platform that embraces the sharing of music was a natural fit for Kia to extend our Rio launch. Being the first to create a car-centric playlist on Spotify in the U.S. increases Kia's interaction with our target audiences that are passionate about music and social media."
About the Kia Rio 5-Door and Rio Sedan
Available in a sedan or hatchback configuration, the eco-friendly Rio and Rio 5-door offer three trims – LX, EX and SX – and are equipped with a 1.6-liter Gasoline Direct Injection (GDI) four-cylinder with the option of either a six-speed manual transmission (LX only) or efficient six-speed automatic. One of only two vehicles in the segment to offer a GDI engine, the 2012 Rio provides an inviting combination of power and fuel efficiency, achieving standard class-leading 138 horsepower[1] while maintaining a standard class-leading fuel economy rating of 30/40 mpg (city/highway)[2].
Kia's Unprecedented Growth
Kia Motors is the one of the world's fastest moving global automotive brands; from 2009-2011 Kia launched more new vehicles in the U.S. than any other automaker, and under the guidance of chief design officer Peter Schreyer earned a reputation as an industry leader in automotive styling. Kia Motors America's full line of fuel-efficient and fun-to-drive cars and CUVs has earned critical acclaim and dramatically increased consumer awareness, perception and consideration for the brand. In 2011, KMA recorded its 17th consecutive year of market share growth, thanks in part to the largest increase of any major brand in perceived quality[3] and the industry's highest brand loyalty ranking[4]. Kia's U.S.-based manufacturing facility in West Point, Georgia – KMMG – is responsible for the creation of more than 10,000 plant and supplier jobs and builds the company's two best-selling vehicles in the U.S. – the Sorento CUV and Optima midsize sedan[5]. Kia's value and technology-laden 2012 model year lineup also includes the Sportage compact CUV, Soul urban passenger vehicle, Optima Hybrid, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, all-new Rio and Rio 5-door sub-compacts and Sedona minivan.
Source: Kia Motors America
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