Kia Motors America’s (KMA) top-selling urban passenger vehicle, the 2013 Soul, was named to Kelley Blue Book’s KBB.com list of the 10 Coolest New Cars Under $18,000. Chosen by the site’s editors, the 2013 Soul was celebrated for its fun and bold design, high-tech offerings and roominess.
“The Soul, which paved the way for Kia’s design led transformation with its fun and funky personality, quickly established a reputation as the spunkiest car in the Kia lineup, and now KBB has recognized it as one of the coolest vehicles on the market,” said Michael Sprague, executive vice president, marketing & communications, KMA. “Kia has always strived to provide customers with value, style and substance, and the Soul fulfills that promise with an extensive roster of standard features and unique design that has become iconic.”
The Soul placed third on Kelley Blue Book’s annual list of the coolest cars. Editors at Kelley Blue Book’s KBB.com looked for new cars that were fun to own and drive. The Soul’s one-of-a-kind look and feel stood out amongst its competition.
“Born in 2010 and significantly updated in 2012, the Kia Soul has managed to keep its cool the whole time,” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book’s KBB.com. “Like a small cargo van with bold lines and high tech, the Soul’s impressive standard equipment list includes Bluetooth®1 phone connectivity, an auxiliary audio input and iPod®2 integration.”
For more information about KBB.com’s 2013 list of the 10 Coolest New Cars Under $18,000, please visit http://www.kbb.com/car-reviews-and-news/top-10/10-coolest-cars-under-18000-2013/.
About the 2013 Soul
Refreshed for the 2013 model year, the Soul features technology and styling upgrades, bringing a new level of cool with enhanced power and efficiency. New for 2013 are power-folding side mirrors, darkened chrome around the signature grille, upgraded leather on the leather-wrapped steering wheel, standard Bluetooth® wireless technology with steering wheel-mounted controls, standard steering wheel-mounted audio controls, and cruise control. The Soul also offers Idle Stop and Go (ISG) technology as part of the Eco Package, which senses when the vehicle is stopped and shuts off the engine to maximize efficiency and results in reduced engine load and less fuel consumption.
Kia’s Unprecedented Growth
Kia Motors America is one of only three auto brands to increase U.S. sales in each of the past four years, and in 2012 the company surpassed the 500,000 unit mark for the first time. With a full line of fun-to-drive cars and CUVs, Kia is advancing value to new levels of sophistication by combining European-influenced styling – under the guidance of chief design officer Peter Schreyer – with cutting-edge technologies, premium amenities, affordable pricing and the lowest cost of ownership in the industry. Kia recently joined the exclusive ranks of Interbrand’s “Top 100 Best Global Brands,” and is poised to continue its momentum with seven all-new or significantly redesigned vehicles scheduled to arrive in showrooms in 2013. Over the past decade Kia Motors has invested more than $1.4 billion in the U.S., including the company’s first U.S. assembly plant in West Point, Georgia – Kia Motors Manufacturing Georgia – which is responsible for the creation of more than 11,000 plant and supplier jobs. The success of the U.S.-built* Optima and Sorento in two of the industry’s largest segments has fueled Kia’s rapid growth and is complemented by Kia’s comprehensive lineup which includes the Cadenza flagship sedan, Soul urban passenger vehicle, Sportage compact CUV, Optima Hybrid, the Forte sedan, 5-door and Koup compacts, Rio and Rio 5-door sub-compacts and the Sedona minivan.
Courtesy of Kia Media
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