“We are thrilled that our best-selling Optima has earned the distinction of being named International Car of the Year by Road & Travel Magazine, further elevating its status in the midsize segment,” said Michael Sprague, executive vice president of marketing and communications at the Kia Motors America. “The Optima continues to attract new customers to the Kia brand by offering an impressive combination of design, performance, comfort and technology. All of this while still maintaining Kia’s unmatched value proposition.”
Road & Travel Magazine gives 10 ICOTY awards to new or existing model year vehicles with significant and/or impressive improvements. These awards are based on the emotional connection between the consumer and vehicle. The winners are chosen by the ICOTY jury, which consists of nationally renowned automotive journalists from respected publications such as MSN Autos, Car and Driver and Consumer Guide® Automotive.
“The Kia Optima rose to the top of the list as the most emotionally compelling vehicle above all others,” said Courtney Caldwell, Road and Travel Magazine’s Editor-in-Chief. “Its functional yet sleek design as well as advanced features intertwines effortlessly with consumer lifestyles on many levels, qualities we look for when considering contenders for the ICOTY awards.”
In addition to this prestigious accolade, the Optima has earned a number of awards including being named the 2012 “Best New Car Value” award from Kiplinger’s Personal Finance, “Sedan of the Year” by Autobytel.com, one of the “Top Drives for 2012″ by the Boston Globe and a “Best Buy” by Consumers Digest.
Courtesy of Kia Buzz
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